Upskill Yourself in Omni-Channel Digital Marketing
Acquire real-world digital marketing skills to future-proof yourself – with up to 90% funding!
The World As We Know It Will Never Be The Same Again. The Question Is… Are You Able To Adapt To This Change Fast Enough?
Long before Covid-19 became a pandemic, online adoption was already growing steadily year-on-year. The hunger for ‘instant’ information and gratification led to the majestic rise of Google, the search engine with a global market share of over 80%. Soon after, Facebook led the charge in the area of social community building, resulting in almost 50% of the World’s population congregating on its social media apps & platforms. As a result of these mega-shifts in consumer behaviour, customer journeys (the path a person takes from awareness to purchase) started get more complex and therefore more challenging.
Then all of a sudden, Covid-19 fell upon many countries around the World and altered the way we live, work & play. The need to minimise human-to-human interaction will continue to be emphasised, and will adversely impact numerous industries, from retail to F&B to entertainment, conferences, airlines etc. At the same time, industries that leverage the internet like online food delivery, e-commerce marketplaces, online conferencing etc are experiencing a sudden surge in demand.
These recent paradigm shifts have resulted in a need for new types of
specialised digital skills across almost all industries, to :
1. Conceptualise marketing strategies for various touchpoints in the customer journey.
2. Plan, implement & monitor digital marketing campaigns on multiple digital channels.
3. Discover and analyse data to generate insights and recommendations for action.
The good news is… you can now acquire proven and commercially in-demand digital marketing skills to upskill yourself and be ‘workforce-ready’ in less than 9 months.
A Proven & Practical Hands-On Digital Marketing Program by Lithan Academy, a CET Centre with SSG
This program is suitable for anyone who wishes to learn real-world digital marketing strategies and skills from an 18-year digital marketing practitioner.
Enjoy step by step, personalized, hands-on instruction delivered to you by Asia’s foremost digital marketing practitioner, Fabian Lim.
This Comprehensive Digital Marketing Program Includes Dissecting REAL-WORLD Successful Case Studies So You Can Cut Short Your Learning Journey & Focus On Acquiring REAL-WORLD Digital Marketing Skills. Here Are Just Some of the Benefits of Joining This Program..
Get Up to 90%* Course Fees Funded with Lithan
Upskill Yourself with the Latest Proven Techniques & Strategies
Learn at Lithan, an Edutrust registered and SFC approved CET Centre
Who Should Attend This Program?
1. You wish to digitalise your business to grow revenues.
2. You wish to consider a part-time or full-time career in digital marketing.
3. You wish to upskill yourself & earn a living as a digital entrepreneur.
4. Your current or future industry involves any type of sales functions e.g. Real Estate, Insurance, B2B or B2C Sales, E-Commerce etc.
5. You hate getting stuck in traffic and being office-bound.
6. You want to learn how to acquire genuine digital marketing skills.
Digital Marketing Implementation Modules
• Understand key concepts and fundamentals of digital marketing.
• Understand various channels for online marketing and advertising, including Facebook, Google Ads, SEO, E-mail and Content marketing.
• Acquire basic internet marketing skills and prepare yourself to successfully launch profitable digital marketing campaigns.
• Overview of social media marketing tools for social
listening and social media
• Acquire social media marketing skills and build a strong web presence of your company across various channels to engage with your target audience.
• Use social media analytics tools for analysing visitor behaviour & conversions and to optimise campaign performance.
• Acquire Search Optimisation and Marketing skills and prepare yourself to successfully launch profitable search marketing campaigns.
• Execute, monitor and optimise paid search, display, video and mobile campaigns.
• Analyse Google ads campaign effectiveness with Google Analytics and use various SEO tools to conduct competitive SEO analysis.
• Overview of email and content marketing tools for content creation, management &
• Design and create effective email campaigns for lead nurturing using email marketing tools.
• Analyse data to improve on content performance,
distribution of content
and customer engagement.
• Acquire advanced analytical skills on conversion rate and user behaviour on websites as well as analyse digital marketing and SEO campaigns and make strategic decisions on where to focus marketing efforts and dollars.
• Create a marketing strategy and plan effective landing pages and optimise them for conversion.
• Create and set up dashboards, custom segments, goals and multi-channel funnels in Google Analytics to enable analysis and optimisation of campaigns.
• Practice digital marketing skills and learn how to develop a marketing plan, monitor email marketing and digital marketing campaigns on social media, Google Ads & Facebook, and optimise campaigns and provide recommendations for
• Review your implementation project and gain competency and expertise in digital marketing.