Upskill Yourself in Omni-Channel Digital Marketing

Acquire real-world digital marketing skills to future-proof yourself – with up to 90% funding!

Web Design Singapore. How to Create a Website

Lithan Digital Marketing Diploma

The World As We Know It Will Never Be The Same Again. The Question Is… Are You Able To Adapt To This Change Fast Enough?

Web Design Singapore. How to Create a Website

Long before Covid-19 became a pandemic, online adoption was already growing steadily year-on-year. The hunger for ‘instant’ information and gratification led to the majestic rise of Google, the search engine with a global market share of over 80%. Soon after, Facebook led the charge in the area of social community building, resulting in almost 50% of the World’s population congregating on its social media apps & platforms. As a result of these mega-shifts in consumer behaviour, customer journeys (the path a person takes from awareness to purchase) started get more complex and therefore more challenging.

Then all of a sudden, Covid-19 fell upon many countries around the World and altered the way we live, work & play. The need to minimise human-to-human interaction will continue to be emphasised, and will adversely impact numerous industries, from retail to F&B to entertainment, conferences, airlines etc. At the same time, industries that leverage the internet like online food delivery, e-commerce marketplaces, online conferencing etc are experiencing a sudden surge in demand.

These recent paradigm shifts have resulted in a need for new types of
specialised digital skills across almost all industries, to :

 

1. Conceptualise marketing strategies for various touchpoints in the customer journey.
2. Plan, implement & monitor digital marketing campaigns on multiple digital channels.
3. Discover and analyse data to generate insights and recommendations for action.

 

The good news is… you can now acquire proven and commercially in-demand digital marketing skills to upskill yourself and be ‘workforce-ready’ in less than 9 months.

 

INTRODUCING

Web Design Singapore. How to Create a Website

A Proven & Practical Hands-On Digital Marketing Program by Lithan Academy, a CET Centre with SSG

Lithan academy

This program is suitable for anyone who wishes to learn real-world digital marketing strategies and skills from an 18-year digital marketing practitioner.

Enjoy step by step, personalized, hands-on instruction delivered to you by Asia’s foremost digital marketing practitioner, Fabian Lim.

 

This Comprehensive Digital Marketing Program Includes Dissecting REAL-WORLD Successful Case Studies So You Can Cut Short Your Learning Journey & Focus On Acquiring REAL-WORLD Digital Marketing Skills. Here Are Just Some of the Benefits of Joining This Program..

90 percent Funded

Get Up to 90%* Course Fees Funded with Lithan

Upskill Yourself at Lithan

Upskill Yourself with the Latest Proven Techniques & Strategies

Learn at Lithan

Learn at Lithan, an Edutrust registered and SFC approved CET Centre

Who Should Attend This Program?


1. You wish to digitalise your business to grow revenues.

2. You wish to consider a part-time or full-time career in digital marketing.

3. You wish to upskill yourself & earn a living as a digital entrepreneur.

4. Your current or future industry involves any type of sales functions e.g. Real Estate, Insurance, B2B or B2C Sales, E-Commerce etc.

5. You hate getting stuck in traffic and being office-bound.

6. You want to learn how to acquire genuine digital marketing skills.

.

Digital Marketing Implementation Modules

Basic Digital
Marketing
(Compulsory Module)

MODULE OUTLINE

• Understand key concepts and fundamentals of digital marketing.

• Understand various channels for online marketing and advertising, including Facebook, Google Ads, SEO, E-mail and Content marketing.

• Acquire basic internet marketing skills and prepare yourself to successfully launch profitable digital marketing campaigns.

Social Media
Marketing
(Additional Module)

MODULE OUTLINE

• Overview of social media marketing tools for social
listening and social media
management.

• Acquire social media marketing skills and build a strong web presence of your company across various channels to engage with your target audience.

• Use social media analytics tools for analysing visitor behaviour & conversions and to optimise campaign performance.

Search Engine
Optimization

MODULE OUTLINE

• Acquire Search Optimisation and Marketing skills and prepare yourself to successfully launch profitable search marketing campaigns.

• Execute, monitor and optimise paid search, display, video and mobile campaigns.

• Analyse Google ads campaign effectiveness with Google Analytics and use various SEO tools to conduct competitive SEO analysis.


Email Content
Marketing
(Additional Module)

MODULE OUTLINE

• Overview of email and content marketing tools for content creation, management &
promotion.

• Design and create effective email campaigns for lead nurturing using email marketing tools.

• Analyse data to improve on content performance,
distribution of content
and customer engagement.


Advanced Digital
Marketing
(Additional Module)

MODULE OUTLINE

• Acquire advanced analytical skills on conversion rate and user behaviour on websites as well as analyse digital marketing and SEO campaigns and make strategic decisions on where to focus marketing efforts and dollars.

• Create a marketing strategy and plan effective landing pages and optimise them for conversion.

• Create and set up dashboards, custom segments, goals and multi-channel funnels in Google Analytics to enable analysis and optimisation of campaigns.


Digital Marketing
Capstone Project
(Additional Module)

MODULE OUTLINE

• Practice digital marketing skills and learn how to develop a marketing plan, monitor email marketing and digital marketing campaigns on social media, Google Ads & Facebook, and optimise campaigns and provide recommendations for
improving ROI.

• Review your implementation project and gain competency and expertise in digital marketing.

Qualification Attainable

Web Design Singapore. How to Create a Website

Completion of all modules stated above will lead to

Lithan’s Professional Diploma in Digital Marketing Implementation


Entry Requirements

Web Design Singapore. How to Create a Website

✔ Minimum Age: 21 years old

✔ Academic Qualification: 3 GCE ‘A’ Level passes, Polytechnic Diploma, NITEC in
any specialisation or 3 GCE ‘O’ Level passes or equivalent.

✔ Work experience: Minimum 1 year of relevant work experience (Minimum 3 years for GCE ‘O’ level holders).


Program Pricing

Web Design Singapore. How to Create a Website

Being a SkillsFuture approved program, up to 90% funding is available for Singaporeans and PRs of the following categories:

✔ Singapore Citizens aged 40 years and above.

✔ Singapore Citizens aged 35 years and above earning less than S$2,000/month (up to 95% funding available).

✔ Singapore Citizens & PR aged 21 years and above currently employed or owners of active businesses.

However, the amount of funding you will qualify for depends on which group you qualify for as per the above:

 

After SkillsFuture Funding:

For 1) Fee $300 + GST $210 = $510 nett per *module

For 2) Fee $150 + GST $210 = $360 nett per *module

For 3) Fee $300 + GST $210 = $510 nett per *module

 

You can use your current SkillsFuture Credits and future SkillsFuture Credit top-ups to offset the fees.

Frequently Asked Questions

Web Design Singapore. How to Create a Website